"Mono", while most might relate to "monochrome", or "mono" as in singular, is actually a shortening of the phrase "mono no aware"
"mono no aware" (物の哀れ) is a Japanese phrase describing the cognisance of ephemerality.
Translated literally as "understanding of things", the phrase represents the knowledge that all things are transient, and that this transience amplifies the beauty, whilst evoking feelings of sadness at their departure.
The Kanji for mono, 物, was used as the starting point for our logo. The circle - representing completion, wholesomeness, peace. And the angular lines in it, representing chaos in peace: the yang to its yin, so to speak.